Content Marketing for SaaS [Guide]
Content marketing is a popular type of marketing for SaaS marketing.
Ahrefs has published a new guide ‘Content Marketing for SaaS’.
Si Quan Ong says, “Content marketing is our main marketing type. And hopefully, by the end of this guide, you’ll take away some principles, ideas, and tactics you can apply to your own SaaS.
Why is content marketing for SaaS different from other industries?
While the principles are largely the same, there are a few reasons why content marketing can be different for SaaS:
- Complexity – Generally speaking, there are more features in software, and this can be daunting to potential and new customers. So SaaS content marketing doesn’t just help improve brand awareness and sales—it’s also an important education channel.
- Retention – Since SaaS products are subscription-based, continuous education is required to help customers get the most out of the product to (hopefully) prevent churn.”
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