Google Analytics 4 for marketing agencies [Guide]
MarTech has published ‘A guide to Google Analytics 4 for marketing agencies’ featuring information you need to know to prep your clients for the change.
The MarTech team says, “GA4 is currently available (and the default if you set up a new property), but many marketers still rely on Universal Analytics. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Companies that integrate with Google Analytics must update their integrations before the July 2023 deadline, and this includes CallRail. We are currently revamping our Google Analytics integration, so you can continue to report on and analyze call data in Google Analytics and provide more insight into visitor interactions than ever before.
Does GA4 use cookies?
Yes and no.
If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all.”
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