Social media plays a vital role in growing your sales. It helps you stay close to your audience and promote your products and services.

HubSpot contributor Erin Rodrigue has published an article highlighting the top social selling trends in 2022.

She says, “The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.

1. Using DMs (Direct Messages) to answer questions and engage prospects.

As a sales professional, you’re often the first point of contact for prospects when they have questions or concerns. The same can be true online.

A whopping 45% of sales reps say using DMs to provide customer support is an effective strategy for converting prospects. On top of that, 43% say it’s an effective strategy for converting existing customers.

Don’t be afraid to tell prospects and clients that your DMs are open for any questions. If you identify a possible lead, shoot them a quick introductory message. Like a traditional cold call, keep your message short, personalized, and friendly.”

The Top Social Selling Trends in 2022 [New Data]

HubSpot

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