HubSpot on Top Social Selling Trends in 2022
Social media plays a vital role in growing your sales. It helps you stay close to your audience and promote your products and services.
HubSpot contributor Erin Rodrigue has published an article highlighting t
She says, “The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.
1. Using DMs (Direct Messages) to answer questions and engage prospects.
As a sales professional, you’re often the first point of contact for prospects when they have questions or concerns. The same can be true online.
A whopping 45% of sales reps say using DMs to provide customer support is an effective strategy for converting prospects. On top of that, 43% say it’s an effective strategy for converting existing customers.
Don’t be afraid to tell prospects and clients that your DMs are open for any questions. If you identify a possible lead, shoot them a quick introductory message. Like a traditional cold call, keep your message short, personalized, and friendly.”
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