To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX.

MarTech is hosting a webinar ‘Steps to Deliver Highly Personalized Experiences with Quality Data’ on Tuesday, October 25, 2022.

The MarTech team says, “If your brand lacks a pristine golden record for each customer, join John Nash, Chief Marketing and Strategy Officer at Redpoint, as he discusses the best steps to get started, as well as:

  • Different types of data enrichment, including behavioral, demographic, and geographic
  • ‘Golden record’ use cases to drive consumer engagement and ROI
  • Streamlining your technology stack and rationalizing competing technologies
  • Privacy and data clean room considerations.”

Steps to Deliver Highly Personalized Experiences with Quality Data

MarTech

Sharing is caring