Influencer Marketing Fundamentals
Influencer marketing has been empowering businesses to reach new audiences for several years now.
Search Engine Journal contributor Ashley Segura has published an article highlighting the fundamentals of influencer marketing.
She says, “In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.
What Is Influencer Marketing?
Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands.
Influencers are those who have large social media followings and have the ability to influence their audience.
Brands use influencers to promote their product or service through paid advertisements, free giveaways, and endorsements. In addition, they can generate significant brand awareness and loyalty through paid or unpaid posts.
The goal is to get them to share valuable information and create excitement around a particular topic, product, or service. The key benefit for brands is that they reach a larger audience at a lower cost than traditional advertising methods.”
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