Content Personalization Explained
Content personalization is a strategy that tailors webpages and other forms of content to individual users’ characteristics or preferences. Visitor data is used to provide relevant content that increases both user satisfaction and the probability of lead conversion.
Search Engine Journal contributor Ryan Weber has published an article explaining content personalization.
He says, “Content personalization strategy entails leveraging online consumer data insights to deliver relevant content.
By consistently monitoring and analyzing this data, brands can, in turn, better understand their end users’ interests and motivations.
Surfacing relevant and timely information improves the online user experience, leading to higher conversions and sales.
Research shows that 80% of consumers are more likely to buy from a company that provides a tailored experience, furthering the need for a personalized content marketing strategy.
The results of content personalization are tangible for businesses too.”
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