Brand compliance allows organizations to create and distribute digital assets that reflect the company’s voice, values, and aesthetic sensibilities.

Content Marketing Institute contributor Robert Rose has published an article explaining digital brand compliance in content marketing.

He says, “Over the last few years, the rapidly evolving set of digital content management responsibilities in business began to fall into the laps of marketing practitioners. Among the challenges you face:

  • Diverse digital content formats, including images, audio, video, and even interactive applications, provide complex and dynamic media experiences for audiences. Those digital media assets must be managed in a more rapid and integrated manner.
  • Reuse and repurposing of others’ content in your business must comply with complex usage rights, copyright regulations, and licensing agreements.
  • As more brands act like media companies, monitoring the quality of digital content assets on third-party channels has become critical. These assessments range from ensuring an image or video contains the appropriate colors in an image or video to complying with usage requirements and paying royalties based on consumption quantity.

Together, these challenges have given rise to an emerging market need for content operations management – the real-time capability to manage brand compliance across digital assets on multiple channels.”

Digital Brand Compliance: A New Responsibility of Content Marketing

Content Marketing Institute
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