Building a Sustainable Marketing Plan for 2023
Sustainable marketing is the promotion of socially responsible products, services, and practices.
Adweek contributor Tina Moffett has published an article on building a sustainable 2023 marketing plan and stick to it.
She says, “40% of U.S. Gen Z consumers believe that fears about the recession are greatly exaggerated, compared to 24% of U.S. Gen X consumers. And only 35% of U.S. Gen Z consumers are confident about how to manage finances in an economic downturn, compared to 49% of U.S. Gen X consumers.
But let’s consider the fact that companies have survived, and thrived even, during massive disruption. Marketing leaders can and must continue their growth strategies by balancing value for the brand and value for the customer. Navigate your way through uncertainty by fixating your compass on the customer.”
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