Everything You Need to Know about Email Autoresponders
An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool’s capabilities, you can further segment your autoresponder emails based on other contact properties, but at its core, an autoresponder allows you to passively and automatically send pre-written messages.
Copyblogger’s Sonia Simone has published an article explaining email autoresponders.
She says, “You can use autoresponders for anything you need to educate prospects about before they buy.
Explore the pain and problems they’re facing today. Paint the picture of what their life will look like with that problem solved.
Address and overcome objections, outline features and benefits, and create intense desire for what you have to offer.
And if your prospect isn’t ready to buy right now, great email content will keep her “parked” until she is ready … whether that takes her six months, a year, or 10 years.
As long as you keep adding to the sequence, you can keep prospects engaged and interested until the time is right for them.”
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