Guide to Writing Content for SEO
Successful SEO content means that when you type a search query into Google, your content will appear on the first page of the search results.
Koozai contributor Stacey Cavagnetto has published an article sharing useful tips to write content that performs well in search engines.
She says, “Look at the search volume and competition levels if this information is available – you can then choose a selection of relevant terms (hopefully with low competition), that fit well with your topic.
How to write an SEO-friendly blog post
Now you have your set of keywords to focus on, there’s an art to including them. The last thing you want to do is simply chuck them in with no thought. This is where Google gets clever – it’s looking for relevant content that flows nicely and is written for the user. In order to have a chance of hitting those top spots in the SERPs, don’t stuff your keywords into every sentence, they need to fit naturally within the copy and make sense. Use them where relevant and use the rest of the copy to explore the topic in more detail if you can.
We recommend aiming for longer, more in-depth blog posts, and if you have two topics that are similar, it’s worth considering putting them together to create a longer, more detailed blog post.”
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