While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approach. As businesses begin to bear the brunt of the recession, they must create opportunities to differentiate their brand and transform their relationships with customers.

ClickZ is hosting a webinar ‘The pivot to first-party data’ on Tuesday, October 25, 2022, at 10.00 am ET.

The ClickZ team says, “Join this ClickZ and BlueConic webinar as Michele Szabocsik, VP Product Marketing, reveals how businesses like Heineken USA, Mattel and VF Corporation are embracing a first-party data strategy which offers customer value and delivers business growth. With additional insight from Tim Flagg, CEO at EntityX, this webinar will:

  • Examine the actions Heineken USA, Mattel and VF Corporation are taking
  • Explore the future of data privacy and trends from 2022
  • Learn the tools you need in your first-party data strategy
  • Understand top line actions that need to start from your boardroom.”

The pivot to first-party data

ClickZ

Sharing is caring