Excellence can be achieved through persistent efforts. Learning is the key to keeping yourself abreast of what is happening around you.

Adweek Deepanjan De has published an article sharing three ways to become a better marketer through cross-disciplinary learning.

He says, “Here are a few ways that lifelong learning can improve your marketing:

1. Sell and build upon an idea outside and inside of a company

If you’ve ever done improvisation skits, you know that when you’re on stage, you have to find the “game” of the scene—the fundamental idea that’s funny and can be repeated and extended throughout the duration of the set. If the game of the scene isn’t clear and specific enough, the audience (and the improvisers) get confused, it becomes hard to replicate what’s funny and the scene falls apart.

It can be helpful to return to this mental model in sales work. When selling or building a new offering, I always ask myself, “What’s the fundamental solution I’m offering to my partners?” This question not only helps me prioritize, but also helps iterate on an idea.”

How Being a Lifelong, Cross-Disciplinary Learner Can Make You a Better Marketer

Adweek

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