What is a content audit? [Explained]
A content audit is the process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities.
Search Engine Land contributor Julia McCoy has published an article explaining content audit.
She says, “This review helps you understand whether your content is working to meet your goals, including reaching your desired audience.
But that isn’t all it does.
4 benefits of doing a content audit
1. It shows you which content needs improvement (backed by data)
Besides showing you whether your content is working in general, a content audit also gives you concrete direction on areas you need to improve.
For example, you might find broken links you weren’t previously aware of, keyword opportunities you’re missing, absent metadata, and other issues you can easily address to improve your content’s usability and search visibility.
2. It gives you a bird’s eye view of your content as a whole
If you have a lot of content on your website, an audit can be a mammoth undertaking.”
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