Is Author Authority A Google Ranking Factor? [Answered]
In its series explaining various Google Ranking factors, Search Engine Journal contributor Miranda Miller has published an article explaining whether Author Authority is a Google Ranking Factor.
She says, “When determining the overall quality of a webpage and how well it answers a search query, Google emphasizes E-A-T. That is Expertise, Authoritativeness, and Trustworthiness.
But does this include the E-A-T of the author? Does it matter if the piece was written by a genuine expert rather than a recent journalism graduate?
Author authority is a concept that has been around for years. And the role it plays in site rankings has long been a debate between SEO experts and digital marketers.
Let’s take a closer look.
The Evidence: Author Authority and SERP Ranking
Google has never indicated that an article’s author directly influences rankings. But this doesn’t mean you can ignore it.”
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