We all know happy customers are repeat customers – a particularly important point in this age where renewing business is as crucial as winning it in the first place. Whether for new buyers or existing customers, delivering compelling content is a critical way to keep them engaged.

Content Marketing Institute is hosting a webinar ‘Show Me the Money: The Role of Content in B2B Revenue Growth’ on Wednesday, November 16, 2022, at 2.00 pm EST.

The CMI team says, “According to our Forrester’s 2022 Global Marketing Survey, marketing leaders indicate that creating audience-centric content that addresses the full customer lifecycle is top priority.

Attend this webinar featuring Forrester VP and Principal Analyst Phyllis Davidson to learn:

  • The key components of an audience-centric content strategy.
  • Best practices to follow at each stage of the content lifecycle to drive engagement.
  • The metrics schema to consider in connecting content to revenue.”

Show Me the Money: The Role of Content in B2B Revenue Growth

Content Marketing Institute

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