Six Ways to Grow Your TikTok Following
To achieve success on social media, you need to get more followers and TikTok is no exception. By expanding your TikTok followers, you can continue to flourish your business.
HubSpot contributor Erin Rodrigue has published an article featuring seven ways to grow your TikTok followers.
She says, “We’ve compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count.
1. Stop appealing to everyone.
When you try to appeal to everyone on TikTok, the opposite happens: you end up resonating with no one.
This may sound counterintuitive. After all, to get more followers, shouldn’t you appeal to more people? In reality, targeting a niche gives you a greater chance to be seen by a pool of engaged users.
For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you want to post fashion-related content, you might get lost in this competitive vertical. Instead, you could focus on a sub-niche like street style or mid-sized fashion, which has a fraction of the views but a more engaged audience.”
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