The Magical Combination of B2B Marketing and Instagram [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Magical Combination of B2B Marketing and Instagram’ featuring Jenn Herman.
George B. Thomas says, “On episode 516 of Marketing Smarts, host George B. Thomas and Instagram expert Jenn Herman tackle the question, Why Instagram, and why now?
“The number one reason is your audience is there,” Jenn says. “The largest demographic on Instagram is the late-20s, about 30-ish….They’re the ones making business decisions….The other reason is because most people don’t do it well, and if you can do it well, if you are showing up and using Instagram strategically to connect with your audience, it’s such a unique way to get their attention.”
The platform can be understandably intimidating for a B2B marketer. Everyone seems to think they know the magic formula—and they love to be loud about it. “Everyone has a theory on how to gamify the system, like only use this many hashtags or only do this many Reels, or do this with your Reels to get this,” Jenn says.”
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