Why do we need content editors?
Content is king. It helps you reach your target audience and persuade them to take the desired action. It also enables you to strengthen your authenticity.
Copyblogger’s Stefanie Flaxman has published an article explaining why marketers need content editors today.
She says, “The title of this interview on Contently’s The Content Strategist says it all: ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content.
When asked how he’d build a brand media property, Godin replied that brands often opt for playing it safe rather than thinking, “How can we be more interesting?”
Then, Godin concluded:
“That’s not what happens when you want to make a hit TV show or a website that people care about. You need editors, not brand managers, who will push the envelope to make the thing go forward.”
Content editors produce enjoyable experiences
“Enjoyable content” sounds a bit weak, doesn’t it? It’s less serious than “effective content” or “content that produces business results.”
But enjoyable content is a prerequisite if you want your content to be effective.”
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