Developing an Email Marketing Strategy

Email is one of the most preferred marketing tools today. It helps businesses stay connected with their clients.

Copyblogger’s Sonia Simone has published an article featuring the betty crocker secret to an email marketing strategy people enjoy.

She says, “You’ve heard the email marketing strategy principle a thousand times: The money’s in the list.

If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one …

Email marketing strategy 101

Reward them. Give subscribers something great as a “thank you” for signing up.

This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast episode.”

The Betty Crocker Secret to an Email Marketing Strategy People Enjoy