According to Forrester Research, 33% of B2C marketers say that deciding what content to make is the greatest challenge they’ll face over the next two years.

Content Marketing Institute is hosting a webinar ‘How Brown Forman Optimized Their Creative Production Lifecycle’ on Thursday, November 10, 2022, at 1.00 pm EST.

The CMI team says, “In this webinar, Alex Nicolaica, Digital Director of Brown Forman, will discuss how they’re building efficiency across their asset production chain to drive creative excellence, including:

  • Encouraging content reuse by improving findability
  • Ensuring content compliance and consistency across channels and campaigns
  • Streamlining the content creation process to improve speed to market
  • Leveraging content performance insights and metadata to optimize future content creation
  • The role of DAM and other technologies in supporting the asset lifecycle.”

How Brown Forman Optimized Their Creative Production Lifecycle

Content Marketing Institute

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