To achieve the best content marketing results, you need to sync your SEO and content creation process. It helps you create and share content that search engines prefer.

Content Marketing Institute contributor Jim Yu has published an article featuring five ways to balance SEO and content synergy in 2023.

He says, “In 2023, marketers must balance their SEO and content best practices. Here are five ways to do that.

1. Balance keyword research with understanding consumer intent

Do not miss out on understanding intent. Keyword intent falls into the following categories:

  • Awareness: informational and navigation; non-commercial and non-transactional; What is XYZ?
  • Research and discovery: oriented on a call to action or implied conversion; XYZ v. ABC
  • Purchase: explicit intent to complete a conversion action; transactional; buy XYZ.”

5 Ways to Balance SEO and Content Synergy in 2023

Content Marketing Institute
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