Search Engine Watch has published a new guide ’21 Ways to Grow Email Lists’ featuring some useful email list-building techniques. The SEW team says, “Creating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally important component, though perhaps less obvious, is taking the steps necessary to expand the audience for those messages. Increasing the number of your email subscribers enables you to cast a wider net with your carefully crafted marketing messages and can substantially boost the... [...]

With Massfluence, you can build new ‘gamified community’ websites for yourself and to sell to clients. You’ve heard it before: Potential customers only want to do business with people they know, like, and trust. That’s a high bar to reach, especially online, where people have trouble even knowing you. You would benefit from having a community of followers, even though it’s hard to build. The question is: How can I build my “know-ability”, “like-ability”, and “trust-ability” so I can create this community? Before Massfluence, building an... [...]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Miranda Miller has published an article explaining whether Author Authority is a Google Ranking Factor. She says, “When determining the overall quality of a webpage and how well it answers a search query, Google emphasizes E-A-T. That is Expertise, Authoritativeness, and Trustworthiness. But does this include the E-A-T of the author? Does it matter if the piece was written by a genuine expert rather than a recent journalism graduate? Author authority is a concept that has been around for years. And... [...]

A B2B marketing funnel is a blueprint that shows businesses how their customers interact with their brand from the first encounter. MarketingProfs contributor Benjamin Boman has published an article featuring six lead generation tools to improve ROI on your B2B marketing funnel. He says, ” Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as possible. One concrete way to do so is to see how you can reduce the amount of waste of potential leads... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Magical Combination of B2B Marketing and Instagram’ featuring Jenn Herman. George B. Thomas says, “On episode 516 of Marketing Smarts, host George B. Thomas and Instagram expert Jenn Herman tackle the question, Why Instagram, and why now? “The number one reason is your audience is there,” Jenn says. “The largest demographic on Instagram is the late-20s, about 30-ish….They’re the ones making business decisions….The other reason is because most people don’t... [...]

CBSitePro AI app lets you earn commissions using ClickBank Review Sites. The creators of this app report that 109 Beta Testers Have Made $166,051 In Affiliate Commissions using it. (Your results may differ and could even be $0, but that is an average of $1,523 per user.) CBSitePro creates a completely automated ClickBank Review Website in less than 60 seconds. As soon as your site is created, it will be loaded with top-converting ClickBank offers, high-quality review articles, and self-updating blog posts with just a click, and it’s all automatic. Your site will be embedded with your affiliate... [...]

We all know happy customers are repeat customers – a particularly important point in this age where renewing business is as crucial as winning it in the first place. Whether for new buyers or existing customers, delivering compelling content is a critical way to keep them engaged. Content Marketing Institute is hosting a webinar ‘Show Me the Money: The Role of Content in B2B Revenue Growth’ on Wednesday, November 16, 2022, at 2.00 pm EST. The CMI team says, “According to our Forrester’s 2022 Global Marketing Survey, marketing leaders indicate that creating audience-centric... [...]

Content is king. It helps you reach your target audience and persuade them to take the desired action. It also enables you to strengthen your authenticity. Copyblogger’s Stefanie Flaxman has published an article explaining why marketers need content editors today. She says, “The title of this interview on Contently’s The Content Strategist says it all: ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content. When asked how he’d build a brand media property, Godin replied that brands often opt for playing it safe rather than thinking,... [...]

As marketers are trying to get their arms around managing dynamic digital assets, they’re also facing challenges like maintaining digital rights, content compliance, expirations of licensing, and visibility into third-party platforms that feature their digital content. Content Marketing Institute is hosting a webinar ‘The Next Generation of Digital Assets: Brand Compliance’ on Wednesday, November 9, 2022, at 2.00 pm EST. The CMI team says, “Join CMI’s Chief Strategy Advisor Robert Rose, and FADEL’s Vice President of Product Management Gregg Guest as they present and discuss... [...]

This is a reminder for a Search Engine Land webinar to be held on October 27.  Search Engine Land is hosting a webinar ‘ Go Down the Content Rabbit Hole to Jumpstart Your SEO’ on Thursday, October 27, 2022. The SEL team says, “Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relationships. Attendees will leave with a better understanding of: Why you should... [...]