Beginner’s Guide to Google Analytics 4 [Guide]
Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version.
This guide covers the following:
- What is Google Analytics 4?
- Should I switch to Google Analytics 4?
- What’s Changed – Universal Analytics Vs. Google Analytics 4
- How to set up Google Analytics 4
- Views and Data Streams
- Google Analytics 4 Dashboard Overview
- Reports Snapshot
- Real-Time Overview report
- Life Cycle reports
- Acquisition reports
- Engagement Reports
- Monetisation Reports
- Retention Report
- Demographic Reports
- Tech Reports
- Library
- Building Comparisons
- Event Tracking
- Google Tag Manager Events
- How to set up GTM events
- Custom Definitions
- Conversion Tracking
- Custom Reports
- Segments.
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