SEO is at the core of today’s business growth. It helps you reach your potential customers and grow sales.

Search Engine Land contributor Danny Goodwin has published an article featuring 13 essential SEO skills you need to succeed.

He says, “As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions. So I asked several SEO professionals what they would consider the greatest skill in SEO.

Here’s what they told me.

1. Research and troubleshooting

Dave Davies, Lead SEO, Weights & Biases

  • “As far as greatest skills go, I have to go with the stock SEO answer: It depends. In this case, though, it really does.

    If the practitioner is content-focused, then writing skills combined with strong research abilities (both SEO and subject-based) would definitely top my list. If the practitioner is a technical SEO, then the most important skills skew to technical knowledge – but even that branches out.

    If they work as a contractor, then they likely need to have a broad understanding of different tech and a strong ability to research specifics and work with developers. If they’re an in-house SEO or platform-specific contractor, then they would likely need a stronger grasp of a specific stack, and possibly deployment capabilities.

    The one skill that every SEO needs is research and troubleshooting capabilities. If they can’t do that, their career will be short.”

13 essential SEO skills you need to succeed

Search Engine Land

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