SEO Metrics That Matter Most
There are several contributing factors to the success of your SEO campaigns. Various SEO metrics are linked to your site health and the overall user experience that you deliver to your site visitors.
HubSpot contributor Caroline Forsey has published an article explaining
She says, “Here, I sat down with Semrush’s VP of Brand Marketing, Olga Andrienko, to discuss the SEO metrics she’d advise leaders pay attention to in 2023. Let’s dive in.
1. Focus on the metrics that tie directly back to revenue — like conversions and new MRR.
You might’ve expected Andrienko to start with organic traffic or rankings as a top SEO metric, but instead, she advises leaders to start with the bottom line — revenue — and work backwards.
Andrienko told me, “When we discuss quarterly goals, we always look at new user monthly recurring revenue (new MRR). And, in that case, conversion is the only thing that matters. I think the metrics that matter are the ones that can tie back directly to revenue.”
She adds, “For instance, using analytics, you can see where the user came from, and how long it took them to convert and become a customer.”
Comments are closed.
