Ways to Map Keywords to Your Website
Keyword mapping is the process of assigning keywords to the relevant pages on your website. It’s what your SEO strategy has to start with and what you should do regularly to enrich your website with new keywords.
Chris Green has published an article featuring some useful ways to mapping keywords to your website.
He says, “If you’re looking for a quick/simple way to match your most important keywords with pages on your site, this spreadsheet is my favourite way to do it.
This is a simple-yet-effective method for creating sitemaps as part of a site optimisation, build or migration process. I have seen many different ways of doing this – all with varying complexity – BUT a simple, clear plan which is easy to follow will make everyone’s life a lot easier.
This method works well where you are mapping <1,000 primary pages, any more and it can get messy or needs to be broken down into smaller chunks.”
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