Google’s helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience. This update requires quality content and a strong SEO strategy too.

MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes that should be avoided to meet the helpful content update guidelines.

He says, “Here’s what the traps are—and what to do instead.

1. Longer content isn’t always better content

Since the “skyscraper technique” has become the norm, marketers have become increasingly focused on making posts longer.

That is a misguided approach.

Long content can still be thin content. That’s because “thin” doesn’t refer to length. It refers to depth.

Many businesses and SEOs simply review the content that’s out there, maybe pull insights from a few related posts to make it longer, and call it a day.

It’s longer. But it’s not really adding anything to the conversation.”

Google’s ‘Helpful Content Update’: Five SEO Mistakes to Avoid

MarketingProfs

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