Content creation should be aimed at enabling the readers to discover new insights. Even Google wants us to create helpful content.

Search Engine Journal contributor Stephen Jeske has published some useful tips to help you create helpful content with topic modeling and topic clusters.

He says, “Topic modeling is how machine learning detects and understands related topics and themes across multiple pieces of information. This can help you understand what pieces to create as part of a topic cluster.

Topic clusters are the actual groups of linked related content pieces that have a similar theme.

As Google’s algorithm continues to evolve, it’s becoming clear that it favors topic clusters because they better match the user’s full search journey and user intent.

The Difference Between Keyword Lists & Topic Models

When conducting keyword research you’ll typically end up with hundreds of different terms and still not have a clear understanding of what’s required to adequately cover a subject. It’s a case where more isn’t always better.”

Sharing is caring