Social media platforms have been empowering the world and the businesses around it for several years now.

Semrush contributor Kelly Lyons has published an article featuring 28 top social media platforms worldwide.

She says, “Social media platforms help you increase brand awareness and reach, engage with your audience, and gather valuable customer and competitor insights.

And these days, there are tons of platforms to choose from. Which ones are worth focusing on?

You’re about to find out. See below for the 28 top social media platforms in the world by monthly active users. And how to use them for your business.

What Is the Most Popular Social Media Platform?

Facebook—which is owned by Meta—is the most popular social media platform with 2.9 billion monthly active users (MAUs). Which refers to individual users who visit your site in a given month.

In fact, the combined number of Meta product users (Facebook, Messenger, Instagram, and WhatsApp) in Q1 of 2022 was 3.64 billion.”

28 Top Social Media Platforms Worldwide

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