Video content enables your business to move closer to your audience and keep them abreast of your product and service offerings.

Content Marketing Institute contributor Jodi Harris has published an article sharing four useful tips to achieve better video marketing results.

She says, “Competition grows by the minute in the video space. In CMI’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 survey, 75% of marketers say they created or used video (all lengths and formats) in the prior year, ranking second in format popularity with short articles/posts (89%) in first.

Video also is the most popular area of investment for 2023. More than three-fourths of marketers (78%) plan to invest in it, followed by owned media assets (69%), events (60%), paid media (59%), and even social media (57%).

Areas of B2B Content Marketing Investment in 2023

All that competition means you need to think creatively to ensure your videos stand out. Otherwise, your audience may never discover them, let alone choose to engage with them.”

4 Ways to Win with Video – the ‘It’ Content Format for 2023 [Research and Examples]

Content Marketing Institute
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