A Guide to Long-Form Content [Guide]
Long-form content is content that offers a lot of information and/or a great depth of information on a given topic.
Search Engine Journal has published ‘A Guide to Long-Form Content’ to help marketers gain more authority in your industry by creating long-form content.
Adriana Stein says, “Let’s tackle the “is long-form content dead?” debate once and for all.
To give you a bit of context into what we’re working with, Microsoft reported that 20 years ago, the average attention span was 12 seconds.
Today, we’re at a whopping 8.25 seconds.
On the other hand, we binge-watch multiple 60-minute episodes of TV shows in one sitting (myself included).
So when you’re in a dilemma about how long to make long-form content, consider these factors:
- It’s more about how well you engage your audience and the value you provide rather than simply making long content.”
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