Form conversion occurs when a visitor successfully submits a form on your website. This form can be for a newsletter, special offer, or to make a purchase.

HubSpot contributor Diana Urban has published an article featuring 10 form conversion optimization tips to generate better leads.

She says, “If you want to transform your underperforming lead-generation forms, you’ll need to give both your webpage and the form itself a refresh. Start with these 10 tips to optimize form conversion.

1. Move your form above the fold.

Conversion forms should be above the fold on your landing page. That means visitors shouldn’t have to scroll down the page to see your form. There’s no need to search to find your offer. Doing this removes friction from your lead generation process.

For example, visitors on the landing page below instantly know they’ll need to fill out the free demo form.

2. Make your form headline a call-to-action.

Encourage visitors to complete your form by making your headline a call-to-action. This tells your visitors exactly what they will get once they sign up.”

10 Form Conversion Optimization Tips to Generate Better Leads

HubSpot
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