Prospecting is the process of initiating and developing new business by searching for potential customers, clients, or buyers for your products or services.

HubSpot has published a new guide ‘Prospecting and Objection Handling: Templates and Best Practices for Sales Success’ explaining useful sales prospecting strategies.

The HubSpot team says, “This in-depth guide includes:

  • Data-backed behaviors top sellers use to combat pushback
  • How to write effective meeting invitations (and a template to get started)
  • The etiquette of sharing meeting scheduling links
  • A three-step objection handling framework (with examples)
  • The five most common sales objections and scripts for how to address them.”

Prospecting and Objection Handling: Templates and Best Practices for Sales Success

HubSpot

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