A well-designed SEO strategy can help you grow your online presence. During the holidays too, SEO can play a pivotal role in the sales process.

Search Engine Land contributor Maria White has published an article featuring five SEO best practices for Black Friday and the holiday season.

She says, “In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next.

1. Create dedicated landing pages for Black Friday 

To increase visibility for Black Friday and Cyber Monday-related search searches, it is advantageous to build a dedicated evergreen landing page for these holidays.

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos.

Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. If the idea is to give discounts on Black Friday or Cyber Monday, it may be worth dedicating a separate page to each product or service.”

5 SEO best practices for Black Friday and the holiday season

Search Engine Land

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