As the spending power of Gen Z and millennials is increasing, marketers are challenged to capture the loyalty of these critical audiences.

Adweek is hosting a webinar ‘Capture Gen Z’s Loyalty with Seasonal Insights: Understand Generational Differences’ on Wednesday, November 9, 2022, at 1.00 pm EST.

The Adweek team says, “Hear directly from IBM Watson Advertising experts, who will discuss how understanding generational differences in seasonal spending increases your ability to authentically connect with consumers. You’ll find out:

  • Distinct differences across four key audiences: Gen Z, millennials, parents and Gen X
  • How weather influences unique motivations and behaviors, generation by generation
  • What marketers can expect from the weather this winter, and how it will impact the consumer mindset.”

Capture Gen Z’s Loyalty With Seasonal Insights: Understand Generational Differences

Adweek

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