Video SEO is optimizing your video to be indexed and rank on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking.

Lumar contributor Jenny Abouobaia has shared eight tips to optimize video content for search.

She says, “If you want to use video content to drive organic traffic and conversions for your business, you will need to make sure they are optimized for both search engine bots and users as part of your SEO strategy. Here are 8 quick tips for video optimization to help boost your search rankings and user engagement.

1. Quality over quantity

Nobody likes to watch a blurry video or one that is difficult to hear. Make sure your video and audio files are top-notch. Exceptional video content can help you increase conversions, while low-quality recordings could negatively impact your conversion and engagement rates and make it less likely that someone will return to your digital properties for more.

2. Optimize video title tags

The title tag is one of the most important aspects of your video content.”

Video SEO: 8 Tips to Optimize Videos for Search

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