Social media management is the process of creating and publishing content, monitoring engagement and mentions, growing a community of customers and influencers, and reporting and analyzing the results of your efforts.

Search Engine Journal contributor Aleh Barysevich has published an article featuring five do’s and don’ts of Social media management.

He says, “We use social media to drive our branding efforts, connect with customers, generate new leads, gain insights into buying habits, manage reputation, and bolster our digital footprint.

But, while social media is an essential part of modern business, many companies still aren’t getting the full potential from their digital efforts.

As Social Media Examiner’s 2022 Social Media Marketing Industry Report reveals:

  • Those new to social media marketing generally focus on Facebook (82%) and Instagram (67%). However, those who have been social media managers for more than five years have diversified across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok.
  • The top two platforms that B2C marketers use are Facebook (94%) and Instagram (85%).
  • The top two platforms that B2B marketers use are Facebook (85%) and LinkedIn (81%).”

The Do’s and Don’ts of Social Media Management

Search Engine Journal

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