Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Scarcity Marketing & The Fear of Missing Out’.

Loren Baker says, “Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why?

Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing – especially digital.

Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept – and how it can help you drive results.”

Search Engine Journal

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