Eight Image SEO Best Practices
Image SEO refers to the practice of optimizing your images for search engines through thoughtful alt text, appropriate captions, good file dimensions, and more.
HubSpot contributor Caroline Forsey has published an article featuring eight image SEO best practices.
She says, “Here, let’s explore what image SEO is, and the best practices you’ll want to follow to make your webpages more discoverable in image search results.
1. Use relevant, accurate alt text for user accessibility and SEO.
As a quick refresher: Alt text is written copy that describes an image. For instance, if you click on Pipcorn’s popcorn product and inspect the page, you’ll see the alt text describes the product image accurately as “Popcorn Family Pack Popcorn Pipsnacks LLC”:
Alt-text plays two critical roles in SEO.
First, alt text — also known as alt tags, or alt descriptions — helps search engine crawlers index your website more effectively, which has a positive effect on search results.”
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