CMI Highlights Seve Content Marketing Skills
Content Marketing Institute contributor Kim Moutsos has published an article featuring 7+ skills every content marketer needs.
He says, “At Content Marketing World this year, we asked several content leaders what skills and backgrounds they think are most important for a content marketer.
Read what they told us (lightly edited for clarity), or watch the video for the highlights.
Get curious
Be curious – I would say that’s one of the skills you should refine. Curiosity is going to fuel you to want to understand your audiences. What matters is what you ought to be creating. – Deanna Ransom, president and executive director of Women in Revenue
Develop a journalistic viewpoint
Ultimately, we’re all telling stories. When you’re in journalism, you’re learning about interviewing skills, writing skills, and really telling people’s stories. I think that’s a great place to start. – Amy Fair, content marketing manager at SpyCloud.”
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