A well-written copy improves your chances for conversion. Persuasiveness in your writing helps you to trigger the right emotions and achieve desired results.

Copyblogger’s Sonia Simone has published an article featuring seven copywriting strategies.

She says, “Here are 7 copywriting strategies you’ll want to swipe from the rich tradition of direct response copywriting.

#1: Headlines, headlines, headlines

Copywriters know that if the headline is weak, the ad will never get read.

The same is true for your content. Put a vague, waffly, or obscure headline on the best piece of content the world has ever seen, and it still won’t get read.

Even if you have a decent-sized audience, you still need to persuade them, day in and day out, to continue giving you their attention. Great headlines help with that.

Now, the best headline writing can’t help content that’s consistently thin and weak. But it will do a lot to increase audience engagement for quality content, as well as shares and links.”

7 Copywriting Strategies the Great Copywriters Wish You Knew

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