The Biggest PPC Trends of 2023 [E-book]
Search Engine Journal has published a new e-book ‘The Biggest PPC Trends of 2023, according to 22 Experts’.
Download this e-book to find out which PPC trends will dominate the year.
Shannon Phelps says, “In this e-book, you’ll discover the PPC trends that will matter the most in 2023:
- AI & machine learning: loss of control but opportunities to focus on other things.
- Attribution & conversion tracking: continuing changes make these even more complicated, difficult, and important in terms of providing and proving value.
- Technical skill & knowledge of PPC “levers“ will be less important than strategy, teams, and people.
- Inflation/expense increases in CPCs, especially in industries hit hard by the pandemic that are now coming back into demand.
- Refocus on first-party data.
- New platforms: TikTok, Metaverse, etc.
- And more.”
Comments are closed.
