Is Bounce Rate A Google Ranking Factor? [Answered]
As part of Search Engine Journal’s article series explaining various Google Ranking factors, Kayle Larkin has published an article explaining whether bounce rate is a Google Ranking Factor.
She says, “In “How Search Works,” Google says, “…we use aggregated and anonymized interaction data to assess whether search results are relevant to queries.”
Screenshot from Google Search, June 2022The vague wording here has led to many assumptions about what “interaction data” Google uses to inform its machine learning systems.”
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