You need to keep your marketing stack fresh to keep attracting new customers and growing your business.

VWO contributor Pratyusha Guha has published an article featuring 5 Marketing Strategies To Grow Your Business During a Recession

She says, “How can marketers prioritize and adopt strategies that help businesses flourish during and after a recession? Here are 5 strategies you must take advantage of:

5 ways you can market your business during a recession

Customer marketing

Do you know even a 5% increase in customer retention can shoot up company revenue by 25-95%? This tells us that customer marketing – marketing to your existing customers – is the best bet during an ongoing recession when the focus is on achieving more by cutting down on spending.

Starbucks aced customer marketing during the 2008 recession. The world’s largest coffeehouse chain put customers at the heart of its recession-combat strategy by allowing customers to share their expectations to improve the ‘Starbucks’ experience. In fact, the brand launched the Gold Card reward program to indulge its ‘super users’ with freebies and other in-store benefits at the peak of the 2008 recession crisis.”

5 Marketing Strategies To Grow Your Business During a Recession

VWO

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