Seven Benefits of Influencer Marketing
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing.
She says, “This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.
1. Influencer marketing has high ROI.
1 in 4 marketers that currently leverage influencer marketing report that it offers the second highest ROI of any marketing trend, so your investments in influencer marketing won’t go to waste.
2. Influencers help you save money.
We’ve mentioned above that influencer marketing has a high ROI, so your marketing budgets are worth something.
You also have the potential to optimize your campaign budgets and see high ROI, especially when partnering with smaller micro-influencers.”
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