What is anchor text and what’s its role in SEO? [Answere]
Anchor text is the clickable text in a hyperlink that provides users with additional information about what they can find on a linked website.
Onely contributor Ziemek Bućko has published an article explaining anchor text and its role in SEO.
He says, “There are multiple anchor text variations that you can use to link to a webpage. They are classified in terms of their relation to the target keyword, for which the destination website is optimized. You can adjust your anchor text profile through combining URL anchors, keywords and your brand name.
Exact-match anchors
Exact-match anchor text is the most straightforward type of anchors and it’s often used in internal links. It consists of the keyword which exactly reflects the content of the website that it’s linking to.”
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