Strategies to Boost Email Marketing Performance
Email is one of the most trusted tools for marketing. It has played a pivotal role in the growth of several businesses.
With the right tactics, you can continue to achieve the best email marketing results.
Search Engine Journal contributor Ingrid Adames has published an article featuring 12 email marketing tips.
She says, “So, you’re planning your email marketing strategy for your client. Where do you begin? Here are some helpful tips to get you started:
- Keep your emails short and sweet. People get tired of reading long emails, so keep yours between 60 to 200 words.
- People love visuals, especially in email marketing, so include images of your products or services.
- Social proof helps convince readers that your offer is legitimate and worth their time. This includes sharing links or information in your emails from experts in the industry, positive testimonials, or influencers using the brand.”
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