Is IP Address A Google Ranking Factor? [Answered]
In her latest article as a part of the Search Engine Journal’s series on various Google ranking factors, Kristi Hines weighs whether IP address is a Google ranking factor.
She says, “Articles on the internet from reputable marketing sites claim that Google has over 200 “known” ranking factors.
These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses.
Maybe in the past, Google experimented with IP-level actions against spammy websites.
But it must have found this ineffective because we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad neighborhoods are a part of the algorithm.
Therefore, we can conclude for now that IP addresses are not a ranking factor.”
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