Long-form content is typically more than 1,200 words. It is content that dives deep into a topic and covers it in great depth and covers various content formats.

Search Engine Land contributor Rachel Lindteigen has published an article featuring six useful ways to create long-form content that ranks, gets read and converts.

He says, “To start, make sure there’s a conversion path for your reader. Your content pieces need to tie to your products or services to drive revenue and conversions.

If you’re answering questions for your potential customer and providing helpful information, they’re more likely to convert if you offer a solution to their issues. Be helpful, and link to additional information that might help them move to the next step.

If you have an opt-in that ties to this content piece and is the next step for them, offer it in your work. You’re helping them and building your email list at the same time.

If you want your content to convert, you need to make sure there’s a conversion path. Everything you write needs to somehow tie to your core products and services.”

How to create long-form content that ranks, gets read and converts

Search Engine Land

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