Content repurposing refers to converting a piece of content into different media for use across multiple platforms.

Content Marketing Institute contributor Amy Woods has published an article featuring three ways to repurpose your video content.

She says, “Repurposing your content expands and reinforces your ideas and presence on multiple touchpoints. By varying lengths and formats for various platforms, you reach audiences:

  • Where they consume content
  • In formats they prefer
  • Who have more than one learning style

I’ll share some ideas and examples for repurposing your video content. Choose the options that make the most sense for your content marketing strategy.

How to decide on formats and platforms

No one knows better than you where your audience hangs out and how they consume their content, so use that knowledge to guide your repurposing plans.”

How To Repurpose Video Content for Bigger and Better Results

Content Marketing Institute
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